It’s not always about the money

communications as a careerIn life you would always have two options for everything. That’s why we are tagged as byproduct of the choices we make in life.

As a communication professional, you would make some good choices and some not so good choices in choosing your employer.

Lets face it, communications, as a function is not a common one. In some organizations the communications role doesn’t exist. This is not a local practice but a global trend. Businesses don’t really understand what corporate communications is? No wonder we are often struggling to quantify what we do in the organization.

One thing, which we have to be very clear of, weather, you are a fresher passed out from a mass communication college or an experienced individual. Communication will always be a “Good to have” Line of business not a “Need to have”. And not so evolved organizations always are focusing in fixing up their need to have roles and tasks.

Make a Choice

Here is a tip that will come in handy to all communications experts. If you are caught between two jobs and have to make a choice, always pick the one, which is pro-communications. You don’t want to end up in a place, which doesn’t even know the C of communications, let alone the strategy.


Work where you get rewarded

Though there is opportunity for you to mentor all of them on the subject, but it’s going to be an uphill task, which may take years. And when you are working for a company, which doesn’t know what you really do, you can be rest assured they will not be able to differentiate work versus no work let alone good work leaving you frustrated.

Your appraisal discussion 

Imagine an appraisal discussion with your supervisor who has no clue what is going on with you. Do you think you will ever be able to grow in that organization as a professional? Take my advice, join a company, which knows about communication, and have had such professionals in the management team.

Remember it is not just about the money, it’s about being in an environment which recognizes your worth and potential. Only when someone who knows how hard it is can actually recognize you for the hard work.

Categories: Communications career

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