No matter what, you would always have disgruntled employees in the organization. Seldom an organization would get down to the root cause of this employee-disgruntled problem. Companies feel that it is not possible to keep every employee in the organization satisfied, so it is okay to have some unhappy folks in the system.
I have news for you.
This approach has worked for many companies in the past, but with growing social media footprints across the globe, this approach may just add a big dent to your corporate reputation. Why, because earlier the employee conversations were either one to one or in a closed company environment now it is one to many.
Your boss knows much before you do
Don’t be surprised if your peers and management gets to know about the team issues much before you do with a two line status update on social media describing your unfair practices to promote people in your team.
Though the employee would still end up leaving the company, but what that employee will make you go through may just be irreparable. And this scenario can often repeat itself.
Tips for Communication professionals to avoid such employee scenarios
We as communications experts can play a role in this scenario taking place let alone being repeated. Here is what you should do
Showcase – highlight employee grievance forums via campaigns- it’s not about sending emails to employees and then waiting for things to happen, rather an integrated approach activating all communication enablers to get the message across. Most of the employees don’t even know the available platforms to talk to the company.
Intranet- the general perception of the intranet is that it’s very boring, loaded with corporate jargons and little relevance to employees.
Effective ways to drive the intranet
- Treat intranet like an interactive and dynamic website
- Brand your office intranet, give it a name which resonates with the voice of your company
- Run a UVA rule on it, which is making the intranet Usable, Visible and Accessible.
- You can make the intranet Usable by adding employee-centric content which impact employee life cycle such as important forms, payroll links, reimbursements and opinion polls.
- Next step would be to drive the content by making your intranet more visible running email campaigns. Once it gains traction you would realize the dependency on emails would considerably come down.
- What’s the point of doing so much on the intranet if the links only work on your computer? Do regular User Access testing (UAT) to ensure all links work?
These are basics, which can boost intranet usability and invariable employee morale preventing them to attrite or leave the organization.
- Intranet basics- tips for communications pros (tarungill.com)
- How effective is your company intranet (tarungill.com)
- Push but reward employees too (tarungill.com)
- Top Communication Methods for Engaging Employees (themarlincompany.com)
- Invest in Employee Handbooks (staples.com)
- Use technology to communicate (tarungill.com)
- Intranet pop ups- great communications tool (tarungill.com)
- No boring leadership events (tarungill.com)
- How to Boost Traffic to Your Intranet (business2community.com)
Categories: Employee branding