Branding starts with you

We as communication professionals are in the business of branding- branding not just the organizations but most importantly ourselves. Whatever you say or do in your company is being closely monitored. Not trying to scare you by planting a thought… Read More ›

Manage employee creative ideas

MANAGE IDEAS In my last post I talked about tapping employee creativity by providing them with a forum where they can showcase their creative ideas. Those creative ideas can be and usually around increasing employee productivity, process improvement and revenue… Read More ›

Brand the company departments

BRANDING COMPANY FUNCTIONS Every organization has products, which they sell to their consumers; this is what we call their revenue-generating model. Company revenue is responsible for paying our monthly salaries. Even though communication as a department may not directly contribute… Read More ›